Actualités et publications

Éclairer l’intention entrepreneuriale Perspectives sur les stratégies individuelles et collectives de révélation de l’esprit d’entreprendre

28–30 Juin 2023 à Strasbourg -Inscriptions ouvertes jusqu'au 15 mai 2023

Comment gérer le changement ?

Our research proposes a conceptual framework for understanding diaspora entrepreneurship and outlines a future research agenda to advance the field. The diaspora entrepreneurship is a unique phenomenon that involves the creation and development of new ventures by members of a diaspora community, who draw on their cu…

Advertising and, more generally, marketing communications, along with consumer behaviors, have changed in important ways. Whereas, traditionally, brands and companies have forced information on consumers, they now are creating numerous forms of communications to trigger diverse gratifications for consumers who are m…